The Mike Morse story
Over Three Decades of Winning
A Legacy of Results. A Commitment to You.
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1989: Graduating College
After earning my B.S. in Business with honors from the University of Arizona, I started law school at the University of Detroit. I planned to join my dad’s personal injury firm, but during my first year, he passed away unexpectedly while on vacation. That loss changed everything, but I stayed in school to honor his legacy.
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1992: The First Few Years
After graduating and passing the bar, I joined a small law firm to get hands-on experience. Those early years taught me how to manage cases, connect with clients, and start thinking like an entrepreneur.
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1995: Fired, Then Founded
On my dad’s birthday, I was fired by his best friend. It hurt, but it lit a fire. Within days, I opened the doors to my own firm. No clients. No staff. Just a rented desk, a phone, and the drive to build something meaningful.
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2007: Office Fire
A fire destroyed our office, forcing us to rebuild from the ground up. That moment became a turning point. We came back stronger and with better systems, a clearer purpose, and a renewed commitment to growth.
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2008: Hiring John Nachazel
I hired John Nachazel as our 27th employee, and our first-ever Chief Operating Officer. With John’s leadership and operational expertise, I was finally able to delegate, focus on growth, and scale the firm with structure and intention. His role helped transform Mike Morse Law Firm from a growing law practice into a high-performing legal business.
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2011: Moving Into Our Headquarters
We moved into our current headquarters at Evergreen and Northwestern. It gave us space to grow and a physical home base for the vision we were building.
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2011: First TV Ads and 855-MIKE-WINS
We launched our first commercials on local TV across Metro Detroit, and with them, 855-MIKE-WINS was born. The bold messaging and memorable phone number helped us stand out in a crowded market, boosting visibility and cementing our brand in the minds of injury victims across the region.
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2013: The Launch of Project Backpack
We launched Project Backpack with 300 backpacks filled with school supplies to help kids in our community start the year strong. Today, we’ve distributed over 350,000 backpacks and counting.
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2020: Founding Fireproof
I co-authored Fireproof with John to share how we built and scaled the firm. The response from lawyers around the country was incredible! Its success led to the launch of Fireproof, a coaching and mastermind company now helping hundreds of law firms grow using the same proven framework.
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2021: Meet Your Best Friend Begins
We partnered with Michigan Humane to launch Meet Your Best Friend, our annual pet adoption event. Since then, we’ve helped over 1,000 animals find loving homes and built new community connections along the way.
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Now: Continuing our Journey
Today, Mike Morse Law Firm is Michigan’s largest injury firm with over 250 legal experts, more than $2 billion recovered, and 100,000+ clients helped. What began at a single rented desk has grown into a firm with offices across the state, serving injury victims wherever they need us. Through it all, I’ve never lost sight of why I do this: to help people, honor legacy, and give back to the community that shaped me.
