Mike Morse Law Firm Expands NIL Partnerships with University of Michigan Football Student Athletes

Law Firm Launches New Campaign Just in Time for Wolverines’ Upcoming College Football Playoff Appearance

Mike Morse Law Firm, Michigan’s largest personal injury law firm, is building upon its extensive Name, Image, Likeness (NIL) collaboration with Michigan Football’s student athletes.

Attorney and founder Mike Morse — and his scene-stealing mother, Sue — have collaborated on a series of new TV commercials co starring a quintet of all-star players, including linebacker Mike Morris, center Olusegun Oluwatimi, offensive guard Trevor Keegan, defensive lineman Kris Jenkins, and linebacker Junior Colson.

Morris and Oluwatimi have made headlines recently, with Morris being named the Big Ten’s Smith-Brown Defensive Lineman of the Year and Oluwatimi winning both the Rimington and Outland Trophies.

The law firm’s previous NIL campaign launched in early November and played on the similarity of the Morris and Morse names.

“The response to our initial NIL partnership with Mike Morris has been overwhelming, so the idea to expand upon it was a no-brainer,” said Morse. “We’re thrilled to support these incredible, student athletes and work with them on unique ways to promote the Mike Morse Law Firm brand.”

The new campaign encompasses not only TV commercials, but also social media and billboards around Metro Detroit. The new commercials are slated to go live just in time for the December 31st VRBO Fiesta Bowl when the No. 2 ranked Wolverines square off against No. 3 TCU for a chance to play in college football’s National Championship game.

“This team has made such an impact on the local community,” said Morse. “I can’t think of a better way to ring in the New Year than with a Wolverine win.”

Give it a watch, below.

YouTube video player — watch on YouTube