In this episode of Open Mike, Ross Lerner, 40-year advertising maven, founder of Lerner Advertising and the adman behind Mike’s commercials talks all things advertising. They break down Mike Morse Law Firm’s latest Super Bowl spot, recap what they thought were the best and worst ads in the game, and discuss why they take a different approach to advertising than other law firms. Ross shares his thoughts on the controversial Peloton ad and the importance of timing and relevancy in achieving that coveted “post-spot” buzz.

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