In this episode of Open Mike, Ross Lerner, 40-year advertising maven, founder of Lerner Advertising and the adman behind Mike’s commercials talks all things advertising. They break down Mike Morse Law Firm’s latest Super Bowl spot, recap what they thought were the best and worst ads in the game, and discuss why they take a different approach to advertising than other law firms. Ross shares his thoughts on the controversial Peloton ad and the importance of timing and relevancy in achieving that coveted “post-spot” buzz.
[0:06] Today’s episode of Open Mike is all about advertising
[0:51] Introducing today’s guest, Ross Lerner
[1:37] Mike tells the story of how he met Ross
[3:30] Showing off the award for America’s Best Advertising Law Firm
[4:08] Mike’s 2020 axe throwing Super Bowl Ad
[7:00] Did you feel like you had to live up to last year’s ad?
[7:29] Did Mike really hit the bullseye with an axe?
[9:16] Mike shows the video of his first axe throw
[11:13] What were Ross’ favorite Super Bowl ads this year?
[12:47] Reviewing Gary Vaynerchuk’s Planters Peanut ad
[15:31] Watching another personal injury firm’s ad
[18:50] Shannen Doherty’s criticism of State Farm
[19:45] Watching Ryan Reynolds’ follow up to the Peloton Holiday ad that was called sexist
[25:34] “I’m about to show you a really horrible legal ad”
[28:00] Have you started working next year’s Super Bowl commercial?
[29:58] Re-watching Mike’s 2020 Super Bowl Ad
[30:33] Thank you for watching this episode of Open Mike